Elite Raspberry Collection
Membership Program
Join the Exclusive Elite Raspberry Collection Membership Program
Are you passionate about exceptional raspberry varieties that have been cultivated for superior performance?
The Elite Raspberry Collection (ERC) features ABB’s top-performing raspberry varieties. These varieties epitomize our commitment to excellence and innovation.
Elevate Your Raspberry Production: Explore Our Bronze, Silver & Gold Memberships
This program offers three membership tiers, Bronze, Silver and Gold, each with distinct features and benefits.
Bronze Membership
An entry-level tier designed for limited-scale growers or marketers ready to work with the industry’s elite raspberries.
It offers essential benefits to help members start their journey with access to basic resources and support.
Silver
Membership
A mid-level tier aimed at more established growers. It includes all the features of the Bronze level, plus additional benefits that enhance the growing experience with more support and resources.
Gold
Membership
A top-level tier tailored to large-scale and highly ambitious growers. It includes all the features of the Silver tier, along with exclusive benefits designed to maximize growth, innovation, and market leadership.
Notice: Non-binding commercial information. Final terms and conditions will be established upon signing the corresponding license agreement.
Membership Program Benefits
ABB’s rigorous quality standards and advanced breeding techniques, ensuring a steady availability of top-performing raspberries on the market. Our innovative breeding program is dedicated to developing new raspberry varieties that surpass previous generations in quality and performance.
Personalized technical support to optimize plant delivery and planting, ensuring efficient raspberry production year-round.
Access comprehensive marketing resources, including promotional materials, co-branding opportunities and strategic support to effectively market your raspberry variety and increase sales.
Access to a global network of Growers, Nurseries, Propagators, Marketers and Retailers to exchange best practices, gain insights, and build valuable industry connections.
Get in Touch to Learn More
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You Have Questions? We Have Answers!
What is the Elite Raspberry Collection Membership Program?
The Elite Raspberry Collection Membership Program offers exclusive access to ABB’s top-performing raspberry varieties with various membership levels—Bronze, Silver and Gold.
What are the different membership tiers available?
The Membership Program includes three tiers: Bronze, Silver and Gold. Each tier provides different levels of support, pricing options, and access to features like pre-commercial trials, multiple countries per license and much more.
How does the pricing structure work for each membership tier?
Pricing varies by membership tier and is available in both individual and group options (possibility to subcontract to third-party growers). Members can choose to grow either a single variety or both varieties combined, with pricing reflecting the selected tier and scope of production.
What does the initial membership fee cover?
The initial membership fee grants you a license to grow and sell the variety fruits for a duration of 5 years. This fee covers access to the variety and associated features for the duration of the license.
Are there any additional costs beyond the initial membership fee?
Yes, in addition to the initial membership fee, you will also pay royalties based on the number of linear meters of a planted variety. The royalties are paid annually and invoiced on a quarterly basis.
What are the payment terms for the membership?
Members pay an initial fee upon accepting the offer for the chosen membership level. This fee covers the cost of the license, which is valid for a duration of 5 years. At the end of this term, renewal fees will apply to extend the license for an additional 5 years. Specific renewal rates will be provided in your Member License Agreement.
How do I get started with the Membership Program?
Review the membership tiers and features provided in the program materials. Contact your local ABB Sales representative to discuss your needs and select the appropriate membership.
Can I access pre-commercial trials of the raspberry varieties?
Yes, Silver and Gold tier members can participate in pre-commercial trials, allowing you to evaluate new varieties before their official release.
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