At ABB, our mission is to create diverse and profitable raspberry solutions that empower growers worldwide to elevate raspberry production. We are committed to enhancing global access and profitability for raspberry growers by fostering innovation, inclusivity, and economic prosperity within the industry.
Fruit Logistica 2025
This year at Fruit Logistica 2025, we’re showcasing our groundbreaking Generation III raspberry varieties, which represent the pinnacle of breeding excellence and have become THE standard in the raspberry industry.
Meet the Stars of ABB Generation III Raspberries:
- Malaika® (ABB 135): Premium quality fruit with a high-end clamshell presentations. It’s jumbo-sized raspberries, rich color and extended shelf life – staying fresh 3 to 4 days longer than other ABB varieties – Malaika offers growers a high-value solution for premium markets. Its easy-to-pick fruit streamlines harvests while maintaining exceptional quality.
- Zawadi (ABB 136): A resilient variety built for efficiency and adaptability. Zawadi thrives with low inputs and plant density, making it a cost-effective solution for growers aiming to maximize yields with less effort. Its sturdy and adaptable plants ensure consistent performance across varying conditions.
- Baridi (ABB 137): The ultimate winter-ready raspberry. Baridi requires no chill to thrive, ensuring growers can capitalize on a high-value production window during colder months. Its tolerance to cold makes it the ideal choice for early crop opportunities, delivering exceptional results when other varieties struggle.
Join Us!
We invite you to join us at in 👉 Hall 1.2, Booth C-01 to learn how these standout varieties can transform your raspberry production. Our experts are ready to share insights on how ABB’s Generation III raspberries are setting new benchmarks in quality, efficiency and profitability. Together, we’re reshaping the raspberry industry!