Bred for Quality, Grown for Success
Raspberry breeding is the scientific art of developing new raspberry varieties with superior qualities. At Advanced Berry Breeding (ABB), we tap into a wide genetic pool to select plants that exhibit traits that matter most to you and cross them, aiming to produce new generations of raspberry varieties that surpass their predecessors in quality.
At the heart of our breeding program is an unwavering commitment to create diverse and profitable breeding solutions that are accessible to raspberry growers everywhere.
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Featured Articles
Advanced Berry Breeding Announces Commercial Launch of Three New Raspberry Varieties to Meet Diverse Market Needs
Showcasing its commitment to innovation in raspberry breeding, ABB unveils a spectrum of flavours and qualities at Fruit Logistica in Berlin, Germany.
Unlocking the Potential of Year-Round Raspberry Cultivation
ABB has been at the forefront of year-round raspberry cultivation, developing varieties that deliver exceptional yields, exceptional fruit quality, and extended harvest seasons.
Leveraging a Wide Genetic Gene Pool
Raspberry breeding is the scientific art of developing new raspberry varieties with superior qualities.
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