Showcasing Its Commitment to Innovation in Raspberry Breeding, ABB Unveils a Spectrum of Flavours and Qualities at Fruit Logistica in Berlin
HEDEL, The Netherlands, Jan. 24, 2024 – In a significant expansion of its raspberry portfolio, Advanced Berry Breeding (ABB) is proud to announce the commercial launch of three new varieties – the premium Malaika®, as well as Zawadi and Baridi. These three varieties are set to be showcased at the upcoming Fruit Logistica event in Berlin. This event marks a significant milestone in ABB’s ongoing commitment to innovation in raspberry breeding.
Each variety brings its unique charm and features to the table.
- Malaika® (formerly ABB135) – The crown jewel of ABB’s raspberry breeding program. Malaika is the Premium choice for growers who aim for the apex of quality. It stands out for its exceptional firmness, vibrant flavour and features a high-end clamshell presentation that ensures no leakage. Moreover, Malaika boasts an extended shelf life of an additional 3 to 4 days compared to any other ABB variety and is also easy to pick. It is the variety for growers
focused on premium markets, looking to double their sales potential.
- Zawadi (formerly ABB136) – Advancing raspberry production with efficiency and versatility. Growers can expect robust, resilient plants and high-yielding harvest, while saving on plant material. This is a cost-effective raspberry breeding solution for large-scale production.
- Baridi (formerly ABB132) – Tailored for the unique demands of winter cultivation. Baridi offers growers an excellent opportunity to capitalize on the winter production season. It is a game-changer as it requires no chill to thrive, it has no sensitivity to the cold, and it bypasses the need for dormancy.
“In the past eight years, we have witnessed the global fresh raspberry market nearly double in size, transforming an acreage race into a more mature, professionalized sector,” says Hubert Gadret, chief executive officer of Advanced Berry Breeding. “As the market continues to evolve and margins become more competitive, the need for innovation becomes paramount.”
The commercial launch of the three tailor-made varieties is more than just a step forward, it’s a leap into uncharted territory. These varieties are breaking away from traditional breeding and cultivation practices and setting a new standard in the raspberry breeding industry.
“The overwhelmingly positive feedback from growers worldwide has reinforced our belief that we are unveiling these innovations at the right time and place. This is a pivotal moment for us and the industry,” adds Gadret.
Achieve Year-Round Production with ABB Raspberry Varieties
With the addition of these three varieties to ABB’s portfolio of raspberry varieties, this enables growers to achieve year-round production, which is a vital factor in today’s dynamic raspberry industry.
“Our breeding program focuses not only on superior quality and resilience of the raspberries but also on the adaptability to various growing seasons and locations,” says Gadret.
A prime example of an effective production strategy is evident in the Huelva-Algarve region of southern Europe, known for its Mediterranean climate. In this region, ABB’s varieties have been key in enabling continuous raspberry production throughout the year – taking full advantage of the mild winters and warm summers.
This demonstrates how ABB’s innovative breeding techniques and strategic planning are reshaping the raspberry industry, offering diverse and profitable raspberry breeding solutions that empower growers everywhere to elevate raspberry production.
Meet Our Varieties at Fruit Logistica in Berlin
All three varieties, including the much-anticipated Malaika, will be on display at the ABB booth (C-01 in Hall 1.2) at Fruit Logistica, held from February 7 – 9 in Berlin. Visitors can experience the distinct qualities of each variety and engage with the ABB Team to learn more about these varieties, as well as their cultivation and market potential.
To learn more about ABB’s diverse and profitable raspberry breeding solutions, visit abbreeding.nl.